The Rise of Netflix: How It Destroyed Movie Rental Giants
In the late 1990s, entertainment at home looked very different from what it does today. Families did not open an app, search for a film, and start watching within seconds. Instead, they drove to a video store, walked past rows of shelves, searched for the right cassette or DVD, stood in line, paid late fees, and hoped the movie they wanted was still available. For years, this was normal. The video rental business seemed stable, familiar, and untouchable.